Microsoft gets Feisty with VMware

Looks a harmless Billboard promoting Microsoft’s Cloud Technologies right?

Well it would be, however this billboard has been placed a mere 5miles from VMware World Headquarters in Palo Alto. Its also on the route that most VMware employees take to work!

 For someone who has worked at Microsoft for over 5years now this sort of feisty advertising is a sight for sore eyes. Over the time that I’ve been here, its been frowned apon internally  if we create a campaign that competes directly with another software vendor. However “Cloud Computing” seems to be the game changer!

 Next step for Microsoft? Hopefully a focus on Social Marketing and viral