Ive never really got behind the QR revolution/whimper. I know what they are but never really saw the benefit. This then affected the way I perceived them in business. “Nice idea, but whats the point”
I then stumbled across the Swipestation. This clever device is a built in scanner, printer and point of sale solution that brings QR codes and marketing vouchers to life. It also allows the retail vendor to capture great information on their customers who are using their establishment and their vouchers.
The case studies on their website in Red Bull, Pepsi and Yates Pubs, but I can imagine this device can be used in just about any retail or hospitality establishment.
In a world where focus seems to be all about online interaction, this device keeps a foot in both camps providing a nice customer experience.
I’ve just come back from a trip to Brussels and Frankfurt, delivering Collaboration training to some Channel folks within Cisco. I had 60mins to deliver an enthusiastic, meaningful, useful presentation that the audience could take away and use with their customers. I did my best but there is only so much you can do with Power Point; especially when you are the last slot of a very long day.
I really dislike using Power Point. I usually try and follow Guy Kawasaki’s 10-20-30 rule on presenting, especially as my 60min slot usually gets squeezed down to 30mins due to other people running over.
On the way back from the Frankfurt Office to the hotel, I sat in the taxi wondering if my audience had learnt anything. Was this form of delivery the best way for people to develop knowledge? When I was at Microsoft I worked with some great Training Partners constructing a blended learning approach of part instructor led, part self learning with Video, examples and labs. This to me was a better way to learn.
From a personal experience, I started doing a Charter Institute of Marketing (CIM) Professional qualification last year based out of the University of Gloucestershire; in their Business College. I chose this route as I had assumed that the quality of lecturers and content would be the best that I could get. I had also hoped that the CIM would be a modern organisation that pushed the boundaries of education.
I was wrong on so many sides.
We had Power Point slides. Tonnes of them. We also had paper handouts stapled together. It was not a great experience and one that I had a similar experience with back in the mid 90s when I was last at University. How can nothing change in nearly 15years!?
Surely it’s time for Education Facilities to embrace Web 2.0 (or Education 2.0) and allow students to bring their own laptops, tablets, Smartphones and give them access to a course social portal. A portal that includes all the lecture notes, case studies, self learning activity and workspaces for students to engage with others to discuss the relevant topics. The Course Leader could then monitor the site, shape the discussions if required and check on the progress of the student’s self learning in-between lectures.
Young people now, are already fully skilled in collaborative working via Social Media and do not consume knowledge via the more traditional ways. They can multi task a lot better than their parents and get bored if there is only one form of media on offer. By providing a blend of instructor led lectures and self learning you are more likely to keep them engaged and enthusiastic.
If the University of Gloucestershire implements something like that, then perhaps they wouldn’t need to cancel my CIM course due to lack of interest. Just saying..
As you all know, I’m a sucker for a cool infographic. And I couldnt resist this one from BestVendor , as its also really interesting to see the different tools and applications that Startups and Small Businesses use across the company and not just Office365 or Google Apps.
Looks a harmless Billboard promoting Microsoft’s Cloud Technologies right?
Well it would be, however this billboard has been placed a mere 5miles from VMware World Headquarters in Palo Alto. Its also on the route that most VMware employees take to work!
For someone who has worked at Microsoft for over 5years now this sort of feisty advertising is a sight for sore eyes. Over the time that I’ve been here, its been frowned apon internally if we create a campaign that competes directly with another software vendor. However “Cloud Computing” seems to be the game changer!
Next step for Microsoft? Hopefully a focus on Social Marketing and viral