FC Barcelona & Intel explore new sponsorship


A clever peace of Social/PR marketing or a waste of money? In a first for sports sponsorship, Intel have spent $25Million to place their logo in the inside of Barcelona’s football shirt.

It’s a clever ploy, being that Intel’s slogan is “always inside”, however outside of some PR and perhaps the odd “shirt over face” goal scoring moment, I’m not sure how it will reward the investment.

I hope I’m wrong and it’s a huge success as it’s very very clever.


Tour de France sponsors reap benefits of TV coverage



You’d think that the scandal of Lance Armstrong, then Rabobank pulling out of Cycling would be a sign that the sport was in danger. But as the TdF kicked off this week, cycling is healthier than ever! New sponsors are signing up, new teams are being created and millions of people around the world are watching these amazing athletes in action.

So if you are thinking about sponsoring a cycling team? Here is where you want your logo.

For more details of how sponsors are benefiting from the TdF. Read here more on the BBC Business pages.