FC Barcelona & Intel explore new sponsorship


A clever peace of Social/PR marketing or a waste of money? In a first for sports sponsorship, Intel have spent $25Million to place their logo in the inside of Barcelona’s football shirt.

It’s a clever ploy, being that Intel’s slogan is “always inside”, however outside of some PR and perhaps the odd “shirt over face” goal scoring moment, I’m not sure how it will reward the investment.

I hope I’m wrong and it’s a huge success as it’s very very clever.


Clever solution to close the Marketing Voucher loop

Ive never really got behind the QR revolution/whimper. I know what they are but never really saw the benefit. This then affected the way I perceived them in business. “Nice idea, but whats the point”

I then stumbled across the Swipestation. This clever device is a built in scanner, printer and point of sale solution that brings QR codes and marketing vouchers to life. It also allows the retail vendor to capture great information on their customers who are using their establishment and their vouchers.

The case studies on their website in Red Bull, Pepsi and Yates Pubs, but I can imagine this device can be used in just about any retail or hospitality establishment.

In a world where focus seems to be all about online interaction, this device keeps a foot in both camps providing a nice customer experience.

Microsoft gets Feisty with VMware

Looks a harmless Billboard promoting Microsoft’s Cloud Technologies right?

Well it would be, however this billboard has been placed a mere 5miles from VMware World Headquarters in Palo Alto. Its also on the route that most VMware employees take to work!

 For someone who has worked at Microsoft for over 5years now this sort of feisty advertising is a sight for sore eyes. Over the time that I’ve been here, its been frowned apon internally  if we create a campaign that competes directly with another software vendor. However “Cloud Computing” seems to be the game changer!

 Next step for Microsoft? Hopefully a focus on Social Marketing and viral