Apple’s Consumerisation of the Cloud in the Post PC Era

Some of you will already be aware of the Apple announcements made earlier this week about the new features of iOS and iCloud. As a consumer you are probably pretty excited about the enhanced features on your “fondle device” as well as syncing your iTunes, Videos and Photos across multiple iDevices via the iCloud. It certainly boosted Apple’s share price even more as they dug the knife into both Microsoft and Google.

There was also good news from a Cisco point of view too. It was great to see WebEx shown in the WWDC Keynote to represent Business usage on an iPad2; extending the awareness of our Cloud Collaboration Solution and enhancing Cisco’s brand as leading edge.

Apple’s Consumerisation of the cloud is pretty interesting, but if like me you think about the bigger Post PC Era picture, then these announcements could also be game-changing for Businesses and Channel Partners.

Apple devices are easier to Manage

Although consumers have quickly embraced iPhones and iPads, Corporates have taken to them a lot slower as they haven’t been fully supported by IT. However, now Apple have made them a lot easier to manage with encrypted emails, device updates, user content and backups; all over the air. As “it will all just work” as Jobs suggested, the user experience will be excellent so IT can potentially free up datacenter space for other business critical applications and services like UC or VXI to make the user experience across the rest of the organisation even better.

Multi Device Workspace

At Cisco we have fully embraced the multi device workspace for some time and its one of the leading messages we drive with WebEx, Jabber and Quad. Apple with the creation of iCloud and the ability for an iPad & iPhone combination to sync together when linked to the same Apple account, really reinforces Cisco’s multi device message and will drive C-Level execs to expect the same level of service within a work environment. The good news for Cisco is that our Workspace solutions work across Android and PC as well as Apple giving us an even better “Open” message.

So Apple have excited the Consumer but have also provided opportunities for Cisco and our Channel to exploit the massive media noise created from iCloud to drive home the Post PC Era message to our Customers. It may mean that  Partners might have to readdress some of  the services they currently offer, but Cisco is well placed  to help and make them profitable well into the future. And the Future is looking Cloudy.