Public Enemy didn’t, but do you Believe the Hype? “Gartner Hype Cycle 2010”

I love Twitter! To be fair it’s the only way I would have seen the 2010 Gartner Hype Cycle over the weekend; I needed a distraction from Strictly Come Dancing and the X Factor!

Working for Microsoft I find these types of Reports really interesting; especially as a large focus of my role is now around Cloud Computing.

What interested me the most in the report was how Gartner had rightly separated Cloud into Public, Private and Platform rather than bundle them together as they did in 2009. As Software Vendors jostle for position in the Cloud, clear lines are being drawn around which model is best; SaaS, IaaS or PaaS. To be honest, they all have their place.

My own personal view is that SaaS model like Google and Microsoft Online Services work well in the Small to Mid-Market space. Enterprise customers really want their own Private Cloud or Dynamic Datacenter. This is probably why Gartner have plotted Private Cloud at the up and coming area of the Hype Cycle; Larger Businesses want the flexibility of the cloud but also want to keep control of their own data. My thoughts are that IT Departments in the future will become a business within a business offering IT Services to departments on a utility style basis.  Of course this model requires initial investment to Optimise the Infrastructure first….although I’ve been preaching about Businesses doing that for about 10years now. Is the hype right this time?