As its the Cheltenham Festival this week, I’d thought I’d post this great PR stunt from Paddy Power.
You may remember last year they did the Paddy Power “Hollywood sign” on Cleeve Hill over looking the racecourse. That was truely epic and was always going to be tough to better; but they certainly tried by putting a Jockey on the famous Uffington White Horse in Oxfordshire.
This cheeky Word of Mouth stunt really works! It grabs your attention and gets people talking due to a number of factors; the risks (they didnt get permission), the Irish humour and the grand scale of the project. I cant wait till next year’s stunt!
Let me know what you think?