Cheltenham Special: Paddy Power PR Stunt

As its the Cheltenham Festival this week, I’d thought I’d post this great PR stunt from Paddy Power.

You may remember last year they did the Paddy Power  “Hollywood sign” on Cleeve Hill over looking the racecourse. That was truely epic and was always going to be tough to better; but they certainly tried by putting a Jockey on the famous Uffington White Horse in Oxfordshire.

This cheeky Word of Mouth stunt really works! It grabs your attention and gets people talking due to a number of factors; the risks (they didnt get permission), the Irish humour and the grand scale of the project. I cant wait till next year’s stunt!

Let me know what you think?


Foursquare’s year of 3400% growth

This is a nice little infographic that gives some insight into how Foursquare achieved their masive 3400% growth last year. Geotagging still really needs to find its space in the world to go mainstream but the potential is massive! Its not just a modern loyalty card for retailers, its also a way for all businesses to improve their Relationship Management and engage with their consumers.

Just at the weekend I saw that Cheltenham Racecourse was promoting that anybody that checked in there on Foursquare would be entered into a Competition. Hey, its a start and it shows that even the Tweed wearing folks of the Cotswolds can even get involved.

Thanks to @northernboy73 for making me aware of this Infographic