My Social Marketing Project – “Black Flys”

Well, its clear to see that I’m not the most regular blogger in the world. But over the last month I think I have a fairly good reason. In a bid to become more proficient in the world of Social Media Marketing, I’ve taken on a project helping Black Flys sunglasses launch into back into the UK. Those of you who are from the X sports arena or live in the USA might have already heard of Black Flys before; those of you who haven’t, Black Flys are a cutting edge So-Cal Eyewear brand associated with extreme sports and the California lifestyle. Yes, it makes me want to go on holiday as well!

Well the last month has been great fun working with the UK Black Flys guys, Jared and Ben. Their skills are in business development so they have let me have free rein in building up their Social Media presence on Facebook and Twitter. So far the Black Flys UK Fan Page is well over the dreaded Dunbar Number of 150 and seems to be climbing upwards. The good news is this can only get bigger after the official website is getting a makeover and Im signing up some cool young talent to join Team Black Flys in the UK.  We already have a couple of great inline skaters in Jenna Downing and Sam Tuffnell; both of whom are no stranger to winning things! But over the last few weeks I’ve also signed up Watergate Bay’s Josh Piper, a Top 5 British Surfer;  GB Ski cross rider Ed Cozzi and BMX rider Anthony Watkinson. All these riders fit the Black Flys brand really well and I’m looking forward to working with them all to build not only the Black Flys brand but also helping them build their own individual brands.

If you want to know more or get involved, join the Facebook Page above!