The Digitalisation of Hotels – Digital Room Keys

If you haven’t already heard, Starwood Hotels rolled out a digital mobile phone room key in November across 100 of their hotels. CIO recently covered this in an article 

I can already hear some of you shouting at your screens asking why we need this feature? 

Well for the hotel it’s easy, they get extra data that they can use to make better business decisions; it’s also allows their check in staff to do other things than serve you. 
But from the guest’s point of view, because you have to register on the Hotel App, you don’t have to spend time waiting at the reception desk. You can enter your own name, address and credit card details so you can go straight to your room after your long flight without the hassle of the front desk. 

But what excites me, is thinking about what version 2 of the App may be? If Starwood continue to develop their digitalisation project, in future you may be able to set the temperature of the room before you step off the plane, book a restaurant table or order room service to be delivered 10mins after you arrive. The opportunities are nearly endless! 

For someone who always checks the wifi capabilities of the hotels I stay at when I travel on business, this extra control I could have of my trip in the dead space of an Airport, would definitely encourage me to stay loyal to a particular Hotel brand. All we need now is a mobile phone that lasts long enough to cope with it being a boarding card, a taxi booker and a room key.. 


Will Beats Music stream direct to your headphones?


I’ve never been a massive fan of Will.Iam, apart from the time Microsoft got the Black Eyed Peas to play at our sales conference in Atlanta. Then I read about Will’s views of technology and innovation in last month’s Wired magazine. He talked a lot about the need to react quickly to popular culture in order to give the consumer what they want.

Then yesterday Beats announced their Beats Music streaming service. It’s not the first music streaming service on the market; in fact it’s years behind Spotify. But it does seem that Beats Music is all about curation and giving the consumer (or champion as Will.I am calls them) mood of music that they want.

This all sounds interesting, but what I find more exciting, is the possibility of Beats combining their Headphones and streaming service. How cool will it be if their Beats by Dre headphones could connect via 4G and stream music without the need of your mp3, iPhone or Android device?

I have a feeling this is where Will.I am will take Beats. More wearable tech!

Could this be the future of mobile phones?

Really clever idea by a company called Phonebloks.

I love the idea that we can customise our phones to give us what we need. The main issue Phonebloks has, is that consumers buy mobile phones based on fashion/design. As long as these guys account for that, we could have a unique device. Assuming they have the apps….