FC Barcelona & Intel explore new sponsorship

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A clever peace of Social/PR marketing or a waste of money? In a first for sports sponsorship, Intel have spent $25Million to place their logo in the inside of Barcelona’s football shirt.

It’s a clever ploy, being that Intel’s slogan is “always inside”, however outside of some PR and perhaps the odd “shirt over face” goal scoring moment, I’m not sure how it will reward the investment.

I hope I’m wrong and it’s a huge success as it’s very very clever.

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