Tour de France sponsors reap benefits of TV coverage



You’d think that the scandal of Lance Armstrong, then Rabobank pulling out of Cycling would be a sign that the sport was in danger. But as the TdF kicked off this week, cycling is healthier than ever! New sponsors are signing up, new teams are being created and millions of people around the world are watching these amazing athletes in action.

So if you are thinking about sponsoring a cycling team? Here is where you want your logo.

For more details of how sponsors are benefiting from the TdF. Read here more on the BBC Business pages.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s