Tour de France sponsors reap benefits of TV coverage

 

cycling_sponsorship

You’d think that the scandal of Lance Armstrong, then Rabobank pulling out of Cycling would be a sign that the sport was in danger. But as the TdF kicked off this week, cycling is healthier than ever! New sponsors are signing up, new teams are being created and millions of people around the world are watching these amazing athletes in action.

So if you are thinking about sponsoring a cycling team? Here is where you want your logo.

For more details of how sponsors are benefiting from the TdF. Read here more on the BBC Business pages.

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