Mark Cavendish launches his own brand


Mark Cavendish, the fastest man on two wheels has followed up his success at the Giro d’Italia and his national jersey in Glasgow by releasing his new brand. Mark has partnered with the Lift Agency in Harrogate who have created his new logo that will be found on a range of his supplies including Specialized Bikes and Oakley glasses. Lift Agency look Cav’s game, removed the vowels from his name and gave it a fast, green feel that symbolises Cav’s success in the Tour de France.

Also watch out for the tag line ‘FST as FCK’ which will appear longside it and represents Cav’s outspoken views.


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